The Answer is ALWAYS Outside the Building
“My opinion is informed.” “I’ve ‘been there, done that’.” “I know exactly what the market needs.” “Just listen to me – this will work. Our customers WILL buy this.” If you’ve been around the business...
View ArticleUsability Testing: Four Hours Well-spent
When you are working with an online product, it’s easy to fall into the trap of thinking you have all the answers. You have Web analytics, click data – you are awash in data from the myriad of tools...
View ArticleAgilepalooza: Joining with a Technical Market to Unlock Value
Events are expensive. Events are time-consuming. Events are oftentimes a logistical nightmare. Despite these barriers and a bevy of virtual events options, I still find it valuable to attend and host...
View ArticleCybersecurity Summit: Educating Cities on Systems, Processes, and People
Working at the Lower Colorado River Authority (LCRA) in Austin, Texas was an incredible experience. The quasi-governmental organization quietly rolls up their sleeves and provides essential services...
View ArticleWriting a Story Only You Can Tell
Of all the professional challenges I’ve faced, the most difficult one may have been writing a book. I’ve been writing nearly daily for a long time (probably close to 10 years), but starting and...
View ArticleGrand Hyatt Vail: Paradise by Gore Creek
Our selection of the Grand Hyatt Vail was selected after carefully reviewing many options. The feedback on review sites for the resort was sensational. Thankfully, the hotel lived up to the online...
View ArticleIt’s Time to Stop Blaming Low Performance on Digital Fatigue
Digital fatigue. Digital apathy. The Digital blahs. I’ve read countless prognosticators blaming this mystery ailment for their digital training or campaign’s lackluster performance. These ‘experts’...
View ArticleProduct Management and Sports Broadcasting: Connecting two distant worlds
If I pause and reflect on the experiences that have shaped where I am today, it can be very inspiring. The future is exciting and changing at warp speed – and I am just as psyched about the future as...
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