Clik here to view.
Use Social Media to Help, Not Just To Promote
Social media has lost its way. It’s moved too close to ‘look at me, look at me’ and frighteningly far from ‘I want to help you’. If all you are about is ‘look at my greatness’, you’ll quickly alienate...
View ArticleIf You Aren’t Selling the Why, You Might as Well Not Even Try
You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end database, or a new piano for your living room, you are overwhelmed with choice. If you are one...
View ArticleClik here to view.
Writing: It’s the Best Medicine
Writing helps me rewind. Writing unclogs the parts of my life that are stuck or in need of a clearing voice. For the past year, I’ve written nearly every day – sometimes for five minutes, sometimes for...
View Article@McDonalds: Get Back to Smaller, Intimate Moments
When I was younger, Saturday mornings held a certain level of excitement, especially when Chicago’s winter winds retreated in favor of a warm early day spring breeze. My brother and I would race...
View ArticleClik here to view.
Leadership: Don’t Settle for Average
Think back to when you’ve done the best work of your career. You were collaborating, leading, driving together to achieve greatness. Align with a great leader and the sky’s the limit. Think back to the...
View ArticleClik here to view.
My Daughter’s Take on Marketing
Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what about marketing? What do marketers do? Ask five people about the role of...
View ArticleClik here to view.
Moms Rejoice: Tylenol Nails the In Store Advertising Experience
When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry, she comes down with a nasty case of the flu. She wonders how she can keep it all together....
View ArticleClik here to view.
Top Golf: Defining the Golf ‘Experience’
I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some stress, but it’s not an easy place to rev up your competitive juices and get match-ready for...
View ArticleRun a product or business? Do your best work when no one’s watching
If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based on a brilliantly-crafted e-mail campaign. Those activities are important, but they won’t be a pivotal...
View Article4 Traits of Great Product Marketers: Know Your Market
The average product marketers know their product inside and out. The great product marketers know their product AND their market like no one else. Be exceptional — get to know your market. Until next...
View Article4 Traits of Great Product Marketers: Learn from Other Industries
Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with analysts, customers, prospects. Don’t stop there though. Take your insight...
View Article4 Traits of Great Product Marketers: Create Content that Adds Value
During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and learning from other industries. Today, we learn about creating content that adds value. Average...
View ArticleClik here to view.
The 2 Activities That Should Sit at the Top of Every B2B Marketer’s To Do List
It isn’t easy being a B2B marketer. From the outside, it might appear as if you’ve a wealth of tactics at your disposal to grow awareness, conversion, market share (white papers, Webinars, blogs,...
View ArticleClik here to view.
Don’t Minimize the Importance of First Impressions
First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my career. Sometimes it was for a job interview. Other times it was for a...
View ArticleWhen you leave the room, your brand follows you.
We’ve entered a new world. As much as you might not like to admit it, you ARE a brand. What you wear, what you say and how you say it comprises your brand just as much as the results you produce for a...
View ArticleClik here to view.
Sweat: Our Nation’s Most Elusive National Resource
If you know me, you know I am passionate about fitness. If I am not throwing around kettle bells or jumping rope, you’ll find me running around the neighborhood with my dog. Thankfully, I’ve structured...
View ArticleTwo Questions That Bring Focus, Purpose to Every Meeting
Before any meeting begins, you should consider 2 important questions: Why are we here? The people at your meeting should really WANT to be at your meeting. Ideally, they’ll have significant...
View ArticleThe Pitfalls of Trying to Prove You’re Right.
Let’s say you are leading an important project, the type of project that can help your career and dramatically help your company exceed its goals. The project stakeholder group features a solid team of...
View ArticleSlow Down
Since when did life get so busy? Or are we creating the unnecessary busy? We race here, run there, sometimes without a true purpose in mind. We accept meeting invites for projects that don’t need or...
View ArticleThe Writer’s Mountain
Before the world gets crazy and long-winded, I write. Before my attitude gets sour and grey, I write. Before someone interrupts my train of thought, I write. Before someone else gets all the good...
View Article