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I wanted to do business and I got ignored
I recently had some small business owners visit my home to give me an estimate for some yard work. As expected, some were keepers, while others weren’t a good fit. Within a few days, we started...
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Are you ready for the biggest presentation of your life?
The crowd gathers in the conference hall; the buzz about your presentation is so alive you can feel electricity in the air. Every noteworthy blog, Twitter feed, LinkedIn discussion group and e-mail...
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Create your MJ Moment
When Michael Jordan was in his prime, it was magical to watch him dominate a game. Defenders would try and thwart his path to the basket only to see him sidestep opponents and float effortlessly...
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The Question That Will Make Them Choose You
Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by giving a clear, concise, confident answer that will make his/her selection...
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I wouldn’t do your job for all the money in the world.
On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks barista prepares your mocha latte just the way you like it. Joe, a...
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2 simple tips to make your trade shows magnificent
Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and trade shows across this beautiful country. These events serve several valuable...
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Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these cards gets entered into Outlook, Salesforce.com or another contact management system. Most of...
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eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish a book. I am thrilled to announce: I did it!! Here’s my...
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How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to collect contact information: Prize giveway sign-up Games Food I attended a recent...
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Fishing’s got me hook, line, and sinker.
I reached back and threw the baited hook into the distance like a Nolan Ryan fastball. The fishing line fell in the Destin, FL pond with the slightest “plop”. Circles fanned out lazily from the bobber....
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How I stumble every day
To admit blindspots is the first step towards improvement, right? OK; let’s dive in. It’s a good first step to acknowledge what we do to move away from the day’s best intentions. Let busyness get the...
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M is for Marketing on the Internet in the mid-90s
Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I lived and breathed this world and it was an entirely different place compared to today’s...
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Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters A-M. Why stop the fun there? Here’s the rest of the alphabet. Got a memory that...
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That’s not my department.
Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to achieve. A few weeks ago I witnessed firsthand...
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Lessons Learned from US Soccer’s Strong Leadership
Leadership is toughest when everyone’s against you. When times are challenging, and the naysayers get vocal, this is when you are defined as a leader. Jürgen Klinsmann, named US soccer’s head coach in...
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A Little Slice of Heaven at a Record Store
I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding out faith that they find a way to survive. There’s something about sensing the records and discs...
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Why Not Dig a Hole For Your Soul?
The waves crashed melodiously, relentlessly on the beach. Time’s ceaseless, forward push seemed to whisper: “Our days are numbered, but everything will be fine.” Watching waves lap a beach has a...
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Open the doors to your product’s secrets at Iteration Review
You’ve just released some new features into your product that you think are ‘can’t miss’. These are features that have been highly coveted by some of your most strategic customers. So how do you get...
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Dear Santa: Please read my Internet Marketing Christmas List
Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if these wishes came true. He’s a busy guy right now, but I have a few...
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Get to Know ‘Between the Cracks’ Learning
As a child, it seemed I learned continually. In math class, we figured out what time each train would arrive at a train station travelling at a certain speed. In science class, we marveled at what...
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